Opportunity Description
Company Description
We are a high-growth marketing agency specializing in direct-to-consumer brand acceleration.
Our clients span diverse industries—from beauty and wellness to tech and lifestyle—and our team combines strategic thinking with creative excellence to drive measurable results.
We’re looking for an exceptional copywriter to join our innovative team and help scale impactful campaigns across multiple channels.
Role Description of the Expert Copywriter at Ouicr8
- As an Expert Copywriter, you’ll be the creative force behind campaigns that move audiences from awareness to action.
- You’ll work across the full spectrum of DTC marketing—from high-converting ad copy and landing pages to email sequences and social content—all while maintaining brand consistency and driving performance metrics that matter.
What You’ll Do as an Expert Copywriter at Ouicr8
- Craft persuasive, high-converting copy across all platforms (paid ads, landing pages, email, social media, product descriptions) that resonates with target audiences and drives measurable business results
- Develop original campaign concepts that align with brand strategy and creative direction, translating briefs into compelling narratives
- Research and synthesize insights quickly—mastering products, industries, and audience psychology to identify the strongest messaging angles
- Maintain brand voice consistency across campaigns while adapting tone and style for different audiences, platforms, and buyer journey stages
- Optimize for performance by understanding platform dynamics, SEO principles, and conversion psychology; interpret data to refine messaging and improve ROI
- Collaborate effectively with designers, strategists, and marketing teams; remain open to feedback and iterate efficiently
- Manage multiple projects in a fast-paced environment, meeting tight deadlines without compromising quality or creativity
What We’re Looking For
Core Competencies:
- Exceptional writing and editing skills with a command of grammar, tone, sentence flow, and clarity
- Proven ability to write across multiple formats and platforms, understanding the unique nuances of each (brevity for social, storytelling for long-form, urgency for ads, etc.)
- Deep understanding of marketing psychology—emotional triggers, storytelling, buyer intent, and persuasion principles
- Strong research ability and curiosity; can quickly become a product expert and translate insights into positioning
- Familiarity with SEO principles; able to integrate keywords naturally while maintaining voice and readability
- Analytical mindset—comfortable with performance metrics (CTR, engagement, conversion rates) and using data to inform creative decisions
- Thrives in collaborative, fast-paced creative environments with a growth-oriented mindset
Tools & Platforms (Required):
- Proven experience with industry-standard tools: Atria, Foreplay, and AdSpy
- Hands-on experience analyzing competitor ads and market trends
Nice to Have:
- Experience with A/B testing and optimization workflows
- Familiarity with analytics platforms (Google Analytics, Facebook Ad Manager, UTM tracking)
- Portfolio of high-performing ad copy or DTC campaigns
About You
You approach challenges with curiosity and enthusiasm. You’re energized by solving messaging puzzles, thrilled when data proves your hypothesis, and genuinely interested in the psychology behind what makes people click, buy, and stay loyal.
You’re not just a writer; you’re a strategist who understands that every word serves a purpose. You’re comfortable with feedback, quick to adapt, and excited about growing into a leadership role as we scale.
Please Note: This job is remote; you can be based anywhere in Nigeria and are not required to be on-site.
