Social Media Manager (Instagram & TikTok) at Mechanic on the Go

Job Overview:

The Social Media Manager will be responsible for creating and executing a strategic plan to attract and convert high-ticket clients from Instagram and TikTok platforms. This individual will generate engaging content, run targeted campaigns, and use data-driven insights to optimize client acquisition strategies. The ideal candidate is a social media expert with proven experience in driving sales and generating leads, particularly for high-value products or services.

Key Responsibilities:

Strategy Development & Execution:

• Develop and implement a results-driven social media strategy tailored to generate high-ticket clients through Instagram and TikTok.
• Identify and target key demographics and markets most likely to convert into high-value clients.
• Create engaging, high-quality content that resonates with target audiences, focusing on high-ticket offerings.
• Plan and execute both organic and paid campaigns designed to generate leads and drive sales conversions.
• Stay current with social media trends, platform updates, and best practices to optimize performance.

Content Creation & Management:

• Create visually compelling, attention-grabbing content, including videos, reels, stories, and posts to showcase the brand’s high-ticket products or services.
• Collaborate with the creative team or external designers, if needed, to produce top-tier social media assets.
• Ensure content is tailored for high engagement and resonates with luxury/high-ticket clientele.
• Develop and maintain a content calendar that reflects campaign goals and business objectives.

Client Acquisition & Lead Generation:

• Utilize advanced targeting techniques and analytics to attract high-ticket clients through social media platforms.
• Monitor and engage with potential leads, nurturing them through personalized messaging and follow-up.
• Leverage influencer partnerships, collaborations, and other growth strategies to expand brand reach and client base.
• Implement conversion funnels and strategies to move followers and leads through the sales pipeline.

Analytics & Performance Tracking:

• Use analytics tools (e.g., Instagram Insights, TikTok Analytics) to track key performance metrics, including lead generation, engagement, and conversion rates.
• Analyze social media performance data to identify trends, patterns, and opportunities for growth.
• Regularly report on campaign results, providing insights and recommendations for future improvements.
• Optimize content and campaigns based on performance data to ensure maximum ROI.

Community Management:

• Build and maintain a strong community of engaged followers, fostering relationships with potential and existing high-ticket clients.
• Respond to comments, messages, and inquiries in a timely, professional manner.
• Engage with industry influencers, clients, and partners to build a network that supports business growth.

Qualifications:

• Proven experience managing and growing social media accounts, specifically on Instagram and TikTok.
• Demonstrated success in generating high-ticket clients through social media marketing strategies.
• Strong knowledge of Instagram and TikTok algorithms, content trends, and best practices.
• Experience running and optimizing paid social media campaigns, particularly for lead generation.
• Creative thinking and strong content creation skills, especially in short-form video and storytelling.
• Excellent written and verbal communication skills.

Skills and Competencies:

• Ability to analyze and interpret social media performance data.
• In-depth knowledge of lead generation techniques and conversion optimization strategies.
• Strong understanding of the luxury/high-ticket product or service space.
• Proficient in social media management tools (e.g., Hootsuite, Buffer) and analytics tools (e.g., Instagram Insights, TikTok Analytics).
• Ability to work independently, meet deadlines, and manage multiple campaigns simultaneously.

Preferred Qualifications:

• Experience with influencer marketing and partnerships to drive high-ticket leads.
• Familiarity with advanced targeting, retargeting, and paid social media campaigns.
• Background in luxury, high-end services, or high-ticket product industries.

Reporting:

• Provide weekly reports detailing campaign performance, lead generation metrics, and strategies for improvement.
• Present monthly performance reviews and growth plans to the Marketing Director or CEO

Method of Application